Top 15 B2C Marketing Charts of H1 2018
From media and advertising trends to demographic data and social media usage, our collection of H1 2018’s top B2C marketing charts showcases some of the more important stories running through the...
View ArticleThe US Purchase Influencers Report 2018
It’s back! After a year off, we’re releasing our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2018, we delve into the...
View ArticleSocial and Search Forecast to Contribute Two-Thirds of Global Ad Growth...
The global advertising market is expected to expand by 4.5% this year and then by 4.2% in both 2019 and 2020, according to a forecast from Zenith. Driving growth will be social media advertising,...
View Article“Global Business Influencers” Rely on Intuition As Well As Logic
Global Business Influencers represent less than 1% of the population, but are an important target for B2B marketers, considering their spending power and control over company budgets. So says Ipsos in...
View Article[New Report] US Media Audience Demographics: 5th Annual Edition
People are spending more time with media than ever before. While that may present marketers with additional opportunities to reach people, it’s also true that media fragmentation and shifting consumer...
View ArticleHow People Get The News: TV > Radio > Social Media > Newspapers
As consumers’ media behaviors shift, so are their ways of getting the news. In fact, people are about as likely to get news from a website or app as they are from watching local TV, and they’re now...
View ArticleGlobal Ad Spend Expected to Rise by 4.3% This Year
Global ad spend will again experience healthy growth this year. A new forecast for 2019 has global advertising hitting $616 billion, according to a report [download page] released by WARC – although...
View ArticleForecast: Digital To Top Traditional Media In US Ad Spend This Year
In what would represent a major advertising milestone, digital ad spend in the US is expected to outpace traditional ad spend for the first time this year. Recent figures from eMarketer forecast total...
View ArticleW-O-M: Which Paid Media Are Driving Consumer Conversations About Brands?
It appears that people are talking less about brands than they did five years ago, according to a new report [download page] from Engagement Labs. This is especially true of the youngest consumers...
View ArticleHave Consumers Become Apathetic Towards Advertising?
While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last. About one-third...
View ArticleWhat Brand Information Sources Do People Trust the Most?
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a...
View ArticleCannabis Retailers Find Biggest Media Opportunity in Outdoor Advertising
Ten US states have already legalized cannabis for recreational use and more are predicted to do so in the coming years, with an Illinois bill recently passing through legislature and awaiting signature...
View ArticleUS Online and Traditional Media Advertising Outlook, 2019-2023
PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023....
View ArticleMobile Takes A Bite Out of Time Spent With Traditional Media Globally
People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mobile...
View ArticleMulticultural Groups in US Remain Underrepresented in Media Spend
Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to...
View ArticleHere’s How Global Marketing Leaders’ Budgets Are Trending Across Channels
Looking ahead, forecasts indicate that the decline in traditional advertising spend is expected to continue as more marketers turn to digital channels, with the US media market size for online...
View ArticleThe US Purchase Influencers Report 2019
We’re excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities,...
View ArticleB2C Marketers Aren’t Just Looking at Online Sources for First-Party Data
When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confidently...
View ArticleThree Interesting Findings About What Influences Millennials’ Purchases
Consumers are influenced to make purchase decisions by a number of sources, from the myriad of ad formats found both online and offline to word-of-mouth from friends and family. The latest US Purchase...
View ArticleSocial Media to Surpass Print in Global Advertising Spend This Year
Although digital advertising revenue growth is slowing down, at least in the US, digital channels are continuing to rise as advertisers make even larger investments in them at the expense of more...
View Article1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020
With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels like...
View Article[New Report] US Media Audience Demographics: 6th Annual Edition
US adults love their media time – spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer...
View ArticleHow Are D2C Brands Reaching Customers?
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger...
View ArticleHere are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not...
View ArticleThe Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways
American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this...
View ArticleUS Offline Media Spend in 2019 and the Outlook for 2020
Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US...
View ArticleThe Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year
Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while...
View ArticleData Hub: Coronavirus and Marketing [Updated]
Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the...
View ArticleWhich Ad Touchpoints Give the Most Positive Brand Impression?
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the...
View Article8 in 10 Adults Report Paying for At Least One Subscription Service
Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more...
View ArticleHere’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic...
View ArticleMore Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This...
Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new...
View ArticlePeople’s Confidence in Small Business Still Far Higher Than for Big Business
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two...
View ArticleUS Online and Traditional Media Advertising Outlook, 2020-2024
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024....
View ArticleDo Consumers and Marketers Align in Their Advertising Channel Preferences?
When it comes to advertising, consumers and advertisers often have very different goals. While advertisers strive to grab even a fragment of the consumer’s attention in an increasingly noisy landscape,...
View ArticleWhat Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad...
More than six months into the COVID-19 pandemic, the short-term impact it has had is quite clear. But what about the future? What sort of long-term impact do marketers think the pandemic will have on...
View ArticleAdvertisers Reportedly Spent As Much on Facebook as on Radio and Print...
In the second quarter of 2020, nearly one-quarter (22%) of US ad spend was invested in paid social, with more than half of that spend being put toward advertising on Facebook. Indeed, Facebook’s share...
View ArticleTraditional Media Ad Prices Deflate in Q3
Highlighting the shift towards digital media, global traditional media ad prices shrunk by 6% in the third quarter of 2020, while online media costs have inflated by just short of 4% in the same...
View Article[New Report] US Media Audience Demographics: 7th Annual Edition
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who’s listening to,...
View ArticleNot All Traditional Media Expected to Bounce Back Next Year
Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all...
View ArticleHow is the US Ad Market Projected to Fare This Year?
After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM,...
View ArticleHere Are Forecasts for the Global Ad Market This Year
Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download...
View ArticleWhich Digital Platforms Are Marketers Upping Their Spend on This Year?
More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data from...
View ArticleViewers of YouTube Influencer Videos Report Impact of Endorsements
About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub...
View ArticleAlcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still...
View Article5 Points About Media Reach and Audience Demographics
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast...
View ArticleThe Bigger the Campaign Budget, the Bigger TV’s Chunk
TV ads hog around 60% share of spending for ad campaigns with budgets of at least $3 million, according to data from WARC. The study outlines the distinction between budget decisions made by companies...
View ArticleUS Offline Media Spend in 2020 and the Outlook for 2021
Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt...
View ArticleMost Traditional Media Prices to Inflate This Year
After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s...
View ArticlePeople Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from...
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