People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from...
View ArticleMost Traditional Media Prices to Inflate This Year
After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s...
View ArticleUS Offline Media Spend in 2020 and the Outlook for 2021
Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt...
View ArticleThe Bigger the Campaign Budget, the Bigger TV’s Chunk
TV ads hog around 60% share of spending for ad campaigns with budgets of at least $3 million, according to data from WARC. The study outlines the distinction between budget decisions made by companies...
View Article5 Points About Media Reach and Audience Demographics
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast...
View ArticleAlcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still...
View ArticleViewers of YouTube Influencer Videos Report Impact of Endorsements
About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub...
View ArticleWhich Digital Platforms Are Marketers Upping Their Spend on This Year?
More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data from...
View ArticleHere Are Forecasts for the Global Ad Market This Year
Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download...
View ArticleHow is the US Ad Market Projected to Fare This Year?
After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM,...
View ArticleNot All Traditional Media Expected to Bounce Back Next Year
Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all...
View Article[New Report] US Media Audience Demographics: 7th Annual Edition
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who’s listening to,...
View ArticleTraditional Media Ad Prices Deflate in Q3
Highlighting the shift towards digital media, global traditional media ad prices shrunk by 6% in the third quarter of 2020, while online media costs have inflated by just short of 4% in the same...
View ArticleAdvertisers Reportedly Spent As Much on Facebook as on Radio and Print...
In the second quarter of 2020, nearly one-quarter (22%) of US ad spend was invested in paid social, with more than half of that spend being put toward advertising on Facebook. Indeed, Facebook’s share...
View ArticleWhat Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad...
More than six months into the COVID-19 pandemic, the short-term impact it has had is quite clear. But what about the future? What sort of long-term impact do marketers think the pandemic will have on...
View ArticleDo Consumers and Marketers Align in Their Advertising Channel Preferences?
When it comes to advertising, consumers and advertisers often have very different goals. While advertisers strive to grab even a fragment of the consumer’s attention in an increasingly noisy landscape,...
View ArticleUS Online and Traditional Media Advertising Outlook, 2020-2024
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024....
View ArticlePeople’s Confidence in Small Business Still Far Higher Than for Big Business
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two...
View ArticleMore Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This...
Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new...
View ArticleHere’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic...
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